


Beko’s goal is to enable new generations to live healthier:
“We want to inspire everyone to live like a champion. A champion is not necessarily a professional athlete. Everyone can become a champion in their own way – from managing family affairs to cooking or protecting the environment. Inspiring a passion to influence people’s lives through our technology, we want to democratize a healthy lifestyle. It can be products that support a healthy lifestyle or products that help save time for healthy activities, as well as technologies that are more sustainable and healthier for the environment and therefore healthier for people.”
All efforts to be healthy and live like champions depend on the health of our planet. Because a healthy lifestyle means healthy people on a healthy planet. Bek’s technologies, which are more environmentally sustainable, enable people to live healthier lives and emphasize the close connection between us and the planet.